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Peter Rabbit™ Explore and Play is an immersive family attraction located in Blackpool, based on the award winning Cbeebies Animiated TV Series targeted towards pre-school children. The attraction features oversized sets and objects themed to the exciting locations that Peter Rabbit and his friends visit in their adventures in the TV Series. They include, Jeremy Fisher's pond, Mr McGregor's Garden, Mr Bouncer's Invention Workshop, The Burrow and the Secret Treehouse. Within these sets, little adventure seekers can complete tasks by using their rabbit-like senses, mental and physical skills and imagination; not to mention the opportunity to become a Secret Treehouse Club Member and meet Peter Rabbit himself.